TY  - BOOK
AU  - Danesi,Marcel
TI  - Brands
T2  - Routledge introductions to media and communications
SN  - 0415279976
U1  - 658.827 22
PY  - 2006///
CY  - New York, London
PB  - Routledge
KW  - Brand name products
N1  - Includes bibliographical references and index; 1; Introduction --; 2; From product to brand --; 3; Brand image --; 4; Brand textuality --; 5; The branding of culture --; 6; Brand globalization --; 7; Conclusion
N2  - "Marcel Danesi's introduction traces the origins and development of brands and brand identity, posing the question, "Why does giving names to common products transform them into meaningful objects?" From Coca-Cola to Coco Chanel, Gucci to Guinness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the "psychology of signs" in cultural settings."--BOOK JACKET
ER  -