Danesi, Marcel,  1946- <br/><br/>
Brands / 
Marcel Danesi. 
 - xii, 160 pages :  illustrations ;  23 cm. 
 - Routledge introductions to media and communications .
 - Routledge introductions to media and communications. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introduction --  From product to brand --  Brand image --  Brand textuality --  The branding of culture --  Brand globalization --  Conclusion.  1.  2.  3.  4.  5.  6.  7. 
<br/><br/> "Marcel Danesi's introduction traces the origins and development of brands and brand identity, posing the question, "Why does giving names to common products transform them into meaningful objects?" From Coca-Cola to Coco Chanel, Gucci to Guinness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the "psychology of signs" in cultural settings."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0415279976 9780415279970 0415279984 9780415279987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827