TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Branding and brand equity
T2  - Relevant knowledge series
SN  - 0965711420
AV  - HD69.B7 K447 2002
U1  - 658.827 22
PY  - 2002///]
CY  - Cambridge, Mass.
PB  - Marketing Science Institute
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references (pages 59-78)
ER  -