TY  - BOOK
AU  - Larson,Charles U.
TI  - Persuasion: reception and responsibility 
SN  - 0495091596
AV  - BF637.P4 L36 2007
U1  - 303.342 21
PY  - 2007///]
CY  - Australia, Belmont, CA
PB  - Thomson/Wadsworth
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (pages 345-359) and index; Persuasion in today's changing world -- Perspectives on ethics in persuasion -- Traditional and humanistic approaches to persuasion -- Social scientific approaches to persuasion -- The making, use, and misuse of symbols -- Tools for analyzing language and other persuasive symbols -- Psychological or process premises : the tools of motivation and emotion -- Content or logical premises in persuasion -- Cultural premises in persuasion -- Nonverbal messages in persuasion -- The persuasive campaign or movement -- Becoming a persuader -- Modern media and persuasion -- The use of persuasive premises in advertising and IMC -- --; Part I; Theoretical Premises --; 1; Persuasion in Today's Changing World --; 2; Perspectives on Ethics in Persuasion --; 3; Traditional and Humanistic Approaches to Persuasion --; 4; Social Scientific Approaches to Persuasion --; 5; The Making, Use, and Misuse of Symbols --; 6; Tools for Analyzing Language and Other Persuasive Symbols --; Part II; Identifying Persuasive First Premises --; 7; Psychological Process Premises: The Tools of Motivation and Emotion --; 8; Content or Logical Premises in Persuasion --; 9; Cultural Premises in Persuasion --; 10; Nonverbal Messages in Persuasion --; Part III; Applications of Persuasive Premises --; 11; The Persuasive Campaign or Movement --; 12; Becoming a Persuader --; 13; Modern Media and Persuasion --; 14; The Use of Persuasive Premises in Advertising and IMC
N2  - "PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion."--Publisher description
UR  - http://catdir.loc.gov/catdir/enhancements/fy1104/2005938576-b.html
ER  -