The political economy of sport /
edited by John Nauright and Kimberly S. Schimmel.
- xiv, 219 pages : illustrations ; 23 cm.
- International political economy series .
- International political economy series (Palgrave Macmillan (Firm)). .
Includes bibliographical references and index.
Sport and international political economy : an introduction -- Transnational alliances : manufacturing, merchandising and brand-name marketing in the sport industry -- Playing an aerial game : the new political economy of soccer -- Recapturing Olympic mystique : the corporate invasion of the classroom -- Active moments : capitalist production, cultural change and patterns of resistance -- Global struggles, local impacts : rugby league, Rupert Murdoch's 'global vision' and cultural identities -- The media sport cultural complex : football and fan resistance in Australia -- Paradoxes of material culture : the political economy of surfing -- Place competition : sport mega-events and urban development -- Selling places : hallmark events and the reimaging of Sydney and Toronto -- Public policy, sports investments and regional development initiatives in Japan -- The 'green' games Sydney 2000 played -- Conclusion : the political economy of sport in the twenty-first century. 1. Pt. I. 2. 3. Pt. II. 4. 5. 6. Pt. III. 7. 8. 9. 10.
"Sport studies has become one of the largest and fastest growing international industries. This collection of essays from a range of international contributors analyzes all aspects of the political economy of this industry, including media sports production, urban growth politics, and capital accumulation and the economic effects of Olympism."--Publisher description.