TY  - BOOK
AU  - Lowe,Robin
AU  - Marriott,Sue
TI  - Enterprise: entrepreneurship and innovation : concepts, contexts and commercialization 
SN  - 0750669209
AV  - HD62.5 .L69 2006
U1  - 658.421 22
PY  - 2006///
CY  - Oxford, Burlington, MA
PB  - Elsevier Butterworth-Heinemann
KW  - Entrepreneurship
N1  - Includes bibliographical references and index; Ch. 1. What is enterprise and where do we find it? -- Ch. 2. What entrepreneurs are like, and what they do -- Ch. 3. Innovation and its management -- Ch. 4. Learning, decision-making and leadership -- Ch. 5. The personal enterprise environment -- Ch. 6. The enterprise environment and the entrepreneurial response -- Ch. 7. The social, public and not-for-profit context -- Ch. 8. Multicultural entrepreneurship -- Ch. 9. Opportunity identification and solution development -- Ch. 10. Enterprise planning and risk management -- Ch. 11. Getting started : creating the organization, obtaining resources and reaching breaching break-even -- Ch. 12. Enterprise strategies and fast growth; Ch. 1; What is enterprise and where do we find it? --; Ch. 2; What entrepreneurs are like, and what they do --; Ch. 3; Innovation and its management --; Ch. 4; Learning, decision-making and leadership --; Ch. 5; The personal enterprise environment --; Ch. 6; The enterprise environment and the entrepreneurial response --; Ch. 7; The social, public and not-for-profit context --; Ch. 8; Multicultural entrepreneurship --; Ch. 9; Opportunity identification and solution development --; Ch. 10; Enterprise planning and risk management --; Ch. 11; Getting started : creating the organization, obtaining resources and reaching breaching break-even --; Ch. 12; Enterprise strategies and fast growth
N2  - The authors here discuss the factors that should be taken into account when starting up a new business. However, a key factor of this book is the emphasis on the learning and decision-making processes of entrepreneurs
ER  -