TY  - BOOK
AU  - Schultz,David A.
TI  - Lights, camera, campaign!: media, politics, and political advertising 
T2  - Popular politics & governance in America,
SN  - 0820468312
AV  - JF2112.A4 L54 2004
U1  - 324.730973 22
PY  - 2004///
CY  - New York
PB  - P. Lang
KW  - Advertising, Political
KW  - United States
KW  - Television in politics
KW  - Political campaigns
N1  - Includes bibliographical references and index; Introduction : selling candidates and soap; David A. Schultz --; 1; Creating effective political ads; Arthur Sanders --; 2; Developing "paid media" strategies : media consultants and political advertising; Stephen K. Medvic --; 3; Two cheers for negative ads; Christopher J. Dolan --; 4; Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout; Geoffrey D. Peterson --; 5; Packaging the governor : television advertising in the 2000 elections; Christopher A. Cooper and H. Gibbs Knotts --; 6; Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign; Brendan J. Doherty and Melissa Cully Anderson --; 7; The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota; Amy E. Jasperson --; 8; Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina; Timothy Vercellotti --; 9; From saxophones to Schwarzenegger : entertainment politics on late-night television; David A. Schultz --; 10; Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall; David L. Schecter --; 11; Political advertising in Canada; Paul Nesbitt-Larking and Jonathan Rose --; 12; Moving voters in the 2000 presidential campaign : local visits, local media; David C. King and David Morehouse
N2  - "This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET
ER  -