Lights, camera, campaign! :  media, politics, and political advertising / 
edited by David A. Schultz. 
 - xvii, 322 pages :  illustrations ;  23 cm. 
 - Popular politics & governance in America,  v. 11  1529-241X ; .
 - Popular politics & governance in America ;  v. 11. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introduction : selling candidates and soap /  Creating effective political ads /  Developing "paid media" strategies : media consultants and political advertising /  Two cheers for negative ads /  Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout /  Packaging the governor : television advertising in the 2000 elections /  Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign /  The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota /  Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina /  From saxophones to Schwarzenegger : entertainment politics on late-night television /  Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall /  Political advertising in Canada /  Moving voters in the 2000 presidential campaign : local visits, local media /  David A. Schultz --  Arthur Sanders --  Stephen K. Medvic --  Christopher J. Dolan --  Geoffrey D. Peterson --  Christopher A. Cooper and H. Gibbs Knotts --  Brendan J. Doherty and Melissa Cully Anderson --  Amy E. Jasperson --  Timothy Vercellotti --  David A. Schultz --  David L. Schecter --  Paul Nesbitt-Larking and Jonathan Rose --  David C. King and David Morehouse.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12. 
<br/><br/> "This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0820468312 9780820468310 
<br/><br/><label>LCCN: </label>2004005492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Political--United States<br/>Television in politics--United States<br/>Political campaigns--United States
<br/><br/><label>LC Class. No.: </label>JF2112.A4  / L54 2004 
<br/><br/><label>Dewey Class. No.: </label>324.730973