TY  - BOOK
AU  - Howard,Philip N.
TI  - New media campaigns and the managed citizen
T2  - Communication, society, and politics
SN  - 0521847494
AV  - JK2281 .H69 2006
U1  - 324.730973 22
PY  - 2006///
CY  - Cambridge, New York
PB  - Cambridge University Press
KW  - Internet in political campaigns
KW  - United States
KW  - Communication in politics
KW  - Technological innovations
KW  - Political campaigns
KW  - Mass media
KW  - Political aspects
KW  - Information technology
N1  - Includes bibliographical references and index; Prologue : the flows of information in competitive politics --; Introduction : the hypermedia campaign --; 1; Political communication and information technology --; 2; Producing the hypermedia campaign --; 3; Learning politics from the hypermedia campaign --; 4; Organizational communication in the hypermedia campaign --; 5; Managed citizenship and information technology --; App; Method notes on studying information technology and political communication
N2  - "The political campaign is one of the most important organizations in a democracy, and whether issue- or candidate-specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004."--BOOK JACKET
ER  -