TY  - BOOK
AU  - Chan,Kara K.W.
TI  - Advertising and Hong Kong society
SN  - 9629962640
AV  - HF5813.H6 A38 2006
U1  - 659.1095125 22
PY  - 2006///
CY  - [Hong Kong]
PB  - Chinese University Press
KW  - Advertising
KW  - Social aspects
KW  - China
KW  - Hong Kong
N1  - Includes bibliographical references and index; 1; Social communication and advertising indicators; Fanny Fong-yee Chan, Kara Chan and Joseph Man Chan --; 2; Overview of Hong Kong advertising; Ernest F. Martin, Jr. and Chris Fei Shen --; 3; Political ideology in Hong Kong's public service announcements; Wendy Siuyi Wong --; 4; Criticism and public opinion of advertising; Kara Chan --; 5; Offensive advertising; Gerard Prendergast and Benny Ho --; 6; Advertising regulation and ethical issues; Chao-wai Wong and Susanna Wai-yee Kwok --; 7; The symbolic meaning of advertising; Katherine T. Frith and Jessie Xinyan Ho --; 8; Advertising and consumer culture; Susanna Wai-yee Kwok --; 9; Gender and advertising : the promotional culture of whitening and slimming; Anthony Fung --; 10; Advertising and children; Kara Chan --; 11; Advertising and adolescents; Kara Chan
N2  - "Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region." "Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors."--BOOK JACKET
ER  -