Advertising and Hong Kong society /
edited by Kara Chan.
- xii, 233 pages ; 24 cm
Includes bibliographical references and index.
Social communication and advertising indicators / Overview of Hong Kong advertising / Political ideology in Hong Kong's public service announcements / Criticism and public opinion of advertising / Offensive advertising / Advertising regulation and ethical issues / The symbolic meaning of advertising / Advertising and consumer culture / Gender and advertising : the promotional culture of whitening and slimming / Advertising and children / Advertising and adolescents / Fanny Fong-yee Chan, Kara Chan and Joseph Man Chan -- Ernest F. Martin, Jr. and Chris Fei Shen -- Wendy Siuyi Wong -- Kara Chan -- Gerard Prendergast and Benny Ho -- Chao-wai Wong and Susanna Wai-yee Kwok -- Katherine T. Frith and Jessie Xinyan Ho -- Susanna Wai-yee Kwok -- Anthony Fung -- Kara Chan -- Kara Chan. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
"Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region." "Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors."--BOOK JACKET.