TY  - BOOK
AU  - Postoaca,Andrei
TI  - The anonymous elect: market research though online access panels 
SN  - 354029029X
AV  - HF5415.2 .P65 2006
U1  - 658.8302855754 22
PY  - 2006///]
CY  - Berlin, New York, NY
PB  - Springer
KW  - Marketing research
KW  - Computer network resources
KW  - Online databases
N1  - Includes bibliographical references (pages 129-131); Ch. 1; To panel or not to panel - what is and what is not an online access panel --; Ch. 2; Bottling communication : the rhetoric of online interviewing --; Ch. 3; Launching the bottle : the rhetoric of the online researcher --; Ch. 4; Finding the bottle : the rhetoric of the online panellist --; App. 1; Panellist satisfaction survey --; App. 2; Access panels quality checklist --; App. 3; Checklist of procedures --; App. 4; EFAMRO - international quality standards for access panels (QSAP)
N2  - "The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies?"--BOOK JACKET
ER  -