TY  - BOOK
AU  - Stole,Inger L.
TI  - Advertising on trial: consumer activism and corporate public relations in the 1930s 
T2  - The history of communication
SN  - 9780252030598 (cloth : alk. paper)
AV  - HF5813.U6 S77 2005
U1  - 659.1097309043 22
PY  - 2006///
CY  - Urbana
PB  - University of Illinois Press
KW  - Advertising
KW  - United States
KW  - History
KW  - Corporations
KW  - Public relations
N1  - Includes bibliographical references and index; The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising
ER  -