Stole, Inger L. <br/><br/>
Advertising on trial :  consumer activism and corporate public relations in the 1930s / 
Inger L. Stole. 
 - xviii, 290 p. :  ill. ;  23 cm. 
 - The history of communication .
 - History of communication. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. 
<br/><br/><label>ISBN: </label>9780252030598 (cloth : alk. paper) 0252030591 (cloth : alk. paper) 9780252072994 (paper : alk. paper) 0252072995 (paper : alk. paper) 
<br/><br/><label>LCCN: </label>2005017226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--History--United States<br/>Corporations--Public relations--United States
<br/><br/><label>LC Class. No.: </label>HF5813.U6  / S77 2005 
<br/><br/><label>Dewey Class. No.: </label>659.1097309043