TY  - BOOK
AU  - Holland,DK
TI  - Branding for nonprofits: developing identity with integrity 
SN  - 1581154348
AV  - HD69.B7 H645 2006
U1  - 658.827 22
PY  - 2006///]
CY  - New York
PB  - Allworth Press
KW  - Brand name products
KW  - Nonprofit organizations
KW  - Marketing
N1  - Includes index; What's that branding buzz I hear? And why nonprofits can't afford to ignore it -- Anatomy of a design brief : start to get your nonprofit brand in focus -- It takes a village to raise a brand : the roles and responsibilities of the branding team -- Getting the team ready to birth the brand -- Spotlight on designers : what they do and how they do it -- The design process : taking it in phases -- Finding the sweet spot : arriving at a new brand identity that everyone can embrace -- The devil's in the details : from inspiration to implementation -- The big switcheroo : implementing your new brand -- Storytelling and the brand : a thousand words-- and loads of pictures -- Looking inside the funder's mind : the board, the staff, and branding -- On the evolution of branding : you've come such a long, long way, baby! -- Appendix A. Aish branding guide : "guidelines without the guilt" -- Appendix B. Branding the AIGA -- Appendix C. BAM Graphic Standards Guide -- Appendix D. Governance matters presentation
ER  -