Holland, DK., <br/><br/>
Branding for nonprofits :  developing identity with integrity / 
DK Holland. 
 - xi, 195 pages :  illustrations ;  23 cm 
<br/><br/> Includes index. 
<br/><br/>What's that branding buzz I hear? And why nonprofits can't afford to ignore it -- Anatomy of a design brief : start to get your nonprofit brand in focus -- It takes a village to raise a brand : the roles and responsibilities of the branding team -- Getting the team ready to birth the brand -- Spotlight on designers : what they do and how they do it -- The design process : taking it in phases -- Finding the sweet spot : arriving at a new brand identity that everyone can embrace -- The devil's in the details : from inspiration to implementation -- The big switcheroo : implementing your new brand -- Storytelling and the brand : a thousand words-- and loads of pictures -- Looking inside the funder's mind : the board, the staff, and branding -- On the evolution of branding : you've come such a long, long way, baby! -- Appendix A. Aish branding guide : "guidelines without the guilt" -- Appendix B. Branding the AIGA -- Appendix C. BAM Graphic Standards Guide -- Appendix D. Governance matters presentation. 
<br/><br/><label>ISBN: </label>1581154348 9781581154344 
<br/><br/><label>LCCN: </label>2005026430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Nonprofit organizations--Marketing
<br/><br/><label>LC Class. No.: </label>HD69.B7  / H645 2006 
<br/><br/><label>Dewey Class. No.: </label>658.827