TY  - BOOK
AU  - Schroeder,Jonathan E.
TI  - Visual consumption
T2  - Routledge interpretive marketing research
SN  - 0415244242
AV  - HF5415.32 .S365 2002
U1  - 658.8342 21
PY  - 2002///
CY  - London, New York
PB  - Routledge
KW  - Consumers
KW  - Research
KW  - Visual communication
KW  - Advertising
N1  - Includes bibliographical references (pages 173-186) and index; Pt. 1; Consuming representation; 1; Introduction: a visual approach to consumer research; 2; Visual representation and the market; 3; Through the lens: reflections on image culture --; Pt. 2; Consumption domains; 4; Photography as a way of life; 5; E-commerce, architecture, and expression; 6; Marketing identity, consuming difference; 7; The fetish in contemporary visual culture; 8; Conclusion: visual consumption in an attention economy
N2  - "How do images communicate? How do images circulate in consumer culture? What does the production and consumption of images mean for marketing and society? What can a visual approach bring to consumer research?" "A key characteristic of the twenty-first century economy is "the image." Products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography, and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior."--BOOK JACKET
ER  -