TY  - BOOK
AU  - Raney,Arthur A.
AU  - Bryant,Jennings
TI  - Handbook of sports and media
T2  - LEA's communication series
SN  - 0805851887 (casebound : alk. paper)
AV  - GV742 .H35 2006
U1  - 070.4/49796 22
PY  - 2006///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates
KW  - Mass media and sports
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index; 1; Sports and media in the ancient Mediterranean; Thomas F. Scanlon --; 2; A historical overview of sports and media in the United States; Jennings Bryant and Andrea M. Holt --; 3; Sports and media through the super glass mirror : placing blame, breast-beating, and a gaze to the future; Lawrence A. Wenner --; 4; Sports media : a modern institution; Robert V. Bellamy, Jr. --; 5; Sports content on U.S. television; Dan Brown and Jennings Bryant --; 6; The coverage of sports in print media; Wayne Wanta --; 7; The coverage of sports on radio; John W. Owens --; 8; Broadcast television and the game of packaging sports; David B. Sullivan --; 9; The coverage of sports on cable TV; Chris Wood and Vince Benigni --; 10; Sports online : the newest player in mediasport; Michael Real --; 11; Sports fiction : critical and empirical perspectives; R. Glenn Cummins --; 12; Alternative media versus the Olympic industry; Helen Jefferson Lenskyj --; 13; World Cup worlds : media coverage of the Soccer World Cup 1974 to 2002; Andrew Tudor --; 14; Gender warriors in sport : women and the media; Margaret Carlisle Duncan --; 15; Utilizing televised sport to benefit prime-time lineups : examining the effectiveness of sports promotion; Andrew C. Billings --; 16; 60 seconds to air : television sports production basics and research review; Marc A. Krein and Sheree Martin --; 17; Sports economics and the media; Michael Mondello --; 18; Sports sponsorship; Lance Kinney --; 19; Why we watch and enjoy mediated sports; Arthur A. Raney --; 20; The causes and consequences of sport team identification; Daniel L. Wann --; 21; Sport, violence, and the media; Barrie Gunter --; 22; Televised NFL games, the family, and domestic violence; Walter Gantz, Samuel D. Bradley and Zheng Wang --; 23; Fantasy sports : history, game types, and research; Richard G. Lomax --; 24; An untapped field : exploring the world of virtual sports gaming; David Leonard --; 25; The new online arena : sport, marketing, and media converge in cyberspace; Joseph E. Mahan III and Stephen R. McDaniel --; 26; Sport and globalization : key issues, phases, and trends; Joseph Maguire --; 27; Sport, the media, and the construction of race; Andrew Grainger, Joshua I. Newman and David L. Andrews --; 28; Crouching tiger, hidden blackness : Tiger Woods and the disappearance of race; Davis W. Houck --; 29; Women, team sports, and the WNBA : playing like a girl; Daniela Baroffio-Bota and Sarah Banet-Weiser --; 30; Thinking through power in sport and sport media scholarship; Mary G. McDonald --; 31; A world of criminals or a media construction? : race, gender, celebrity, and the athlete/criminal discourse; David Leonard --; 32; Sporting bodies; Davis W. Houck --; 33; Sports mascots and the media; C. Richard King, Laurel Davis-Delano, Ellen Staurowsky and Lawrence Baca --; 34; Disability and sport : (non)coverage of an athletic paradox; Marie Hardin
N2  - "This Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies."--Publisher description
ER  -