Personal selling and sales management.
- Custom book ed.
- 432 p. : ill. 30 cm.
"A Pearson Education Australia custom book." "Compiled from: Selling today : creating customer value, 9th edition, Manning & Reece; Selling and sales management, 7th edition, Jobber & Lancaster." Includes index.
A compilation of works for the Personal Selling and Sales Management Course at the University of South Australia. It is compiled from Selling Today: Creating Customer Value and Selling and Sales Management.