Clausen, Lisbeth, <br/><br/>
Intercultural organizational communication :  five corporate cases in Japan / 
 Intercultural organisational communication  Intercultural organisational communication :  Five corporate cases in Japan 
Lisbeth Clausen. 
 - 264 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introduction : Danish business in Japan --  Intercultural communication in organizations : theory --  Bo Bendixen and Japanese 'cute' culture --  Rosendahl, royalty and Hans Christian Andersen --  Scandinavian tourist board : creating a Viking mascot --  Bang & Olufsen : questioning the ordinary --  Eccoes of the world --  Conclusion : five corporate cases in Japan. 
<br/><br/> "This book addresses cross-cultural issues in business communication between corporate headquarters in Denmark and subsidiaries and alliance partners in Japan. Japan is an important and interesting market for Danish companies, as it is highly profitable and the quality expectations of Japanese consumers mean that products accepted in Japan are quality-stamped worldwide."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>8763001608 9788763001601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication--Cross-cultural studies<br/>Business communication--Denmark<br/>Business communication--Japan<br/>Intercultural communication--Denmark<br/>Intercultural communication--Japan
<br/><br/><label>LC Class. No.: </label>HF5718.2.D4  / C58 2006 
<br/><br/><label>Dewey Class. No.: </label>303.482520489