TY  - BOOK
AU  - Channon,Charles
TI  - Advertising works 3: papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1984 
SN  - 0039106195
AV  - HF5808.G7 
U1  - 659.111 22
PY  - 1985///
CY  - London
PB  - Holt, Rinehart and Winston
KW  - Advertising
KW  - Great Britain
KW  - Case studies
KW  - IPA Effectiveness Awards
N1  - Includes index
ER  -