Advertising works 3 :  papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1984 / 
 Advertising works three 
edited and introduced by Charles Channon. 
 - xv, 317 pages :  illustrations ;  26 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0039106195 9780039106195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Great Britain--Case studies<br/>IPA Effectiveness Awards
<br/><br/><label>LC Class. No.: </label>HF5808.G7 
<br/><br/><label>Dewey Class. No.: </label>659.111