TY  - BOOK
AU  - Bruner,Gordon C.
AU  - Hensel,Paul J.
AU  - James,Karen E.
TI  - Marketing scales handbook: a compilation of multi-item measures
SN  - 0877572909
U1  - 658.830727 22
PY  - 2001///]
CY  - Chicago, Ill., USA
PB  - American Marketing Association
KW  - Marketing research
KW  - Statistical methods
KW  - Handbooks, manuals, etc
KW  - Scaling (Social sciences)
N1  - Includes bibliographical references and index
ER  -