Marketing scales handbook : a compilation of multi-item measures. Vol. III /
Gordon C. Bruner II, Karen E. James, Paul J. Hensel.
- xxix, 1651 pages ; 25 cm
Includes bibliographical references and index.
0877572909 9780877572909
Marketing research--Statistical methods--Handbooks, manuals, etc. Scaling (Social sciences)--Handbooks, manuals, etc.