Marketing :  core concepts & applications / 
 Marketing : core concepts and applications 
Pride ... [et al.]. 
 - Asia-Pacific ed., 1st ed. 
 - xxiii, 519 p. :  col. ill. ;  26 cm. +  1 CD-ROM (12 cm) 
<br/><br/> "Adapted with permission from William M. Pride and O.C. Ferrell, Foundations of marketing ... 2004"--T.p. verso.  Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Marketing: Core Concepts and Applications, 1st Asia Pacific Edition - puts contemporary Introductory Marketing students on target.  How has marketing given a relatively new product like Red Bull "its wings"?  Can a marketing campaign shape your perception of a typical Volvo driver?  How did Virgin Mobile target the highly competitive text messaging market? How will Apple maintain a competitive marketing edge with its iPod technology?  Which elements of marketing strategy are most effective in the games console war between XBox, Gamecube , and Playstation?  How has marketing transformed "New Zealand Natural" from being a small ice creamery to a popular international franchise?  Can marketing be blamed for childhood obesity?  The answers to these and many other marketing questions can be found in this text.  This Asia Pacific edition puts contemporary introductory marketing students on target! The answer to many marketing questions can be found in this text. Author Greg Elliot from Macquarie Uni, Rundle- Thiele from Griffith Uni, David Waller from Uni of Technology Sydney, and Angela Paladino from University of Melbourne, Vic. 
<br/><br/><label>ISBN: </label>0470807180 :  $89.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks
<br/><br/><label>Dewey Class. No.: </label>658.8