TY  - BOOK
AU  - Lynch,Richard L.
TI  - Corporate strategy
SN  - 0273701789
AV  - HD30.28 .L92 2006
U1  - 658.4012 22
PY  - 2006///
CY  - Harlow, England, New York
PB  - FT/Prentice Hall
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references and indexes; 1; Corporate strategy --; 2; A review of theory and practice --; 3; Analysing the environment - the basics --; 4; Analysing markets, competition and co-operation --; 5; Developing customer-driven strategy --; 6; Analysing resources - the basics --; 7; Analysing human resources --; 8; Analysing financial resources --; 9; Analysing operations resources --; 10; Purpose shaped by vision, leadership and ethics --; 11; Purpose emerging from knowledge, technology and innovation --; 12; Purpose delivered through corporate and business objectives --; 13; Developing strategic options - the prescriptive process --; 14; Strategy evaluation and development - the prescriptive process --; 15; Finding the route forward - emergent and prescriptive approaches --; 16; Organisational structure and style and people issues --; 17; Resource allocation, strategic planning and control --; 18; Government, public sector and not-for-profit strategies --; 19; International expansion and globalisation strategy --; 20; Strategy dynamics and entrepreneurial strategy --; 21; Managing strategic change --; 22; Building a cohesive corporate strategy
ER  -