Lynch, Richard L.

Corporate strategy / Richard Lynch. - 4th ed. - xxxii, 830 p. ; 27 cm.

Includes bibliographical references and indexes.

Corporate strategy -- A review of theory and practice -- Analysing the environment - the basics -- Analysing markets, competition and co-operation -- Developing customer-driven strategy -- Analysing resources - the basics -- Analysing human resources -- Analysing financial resources -- Analysing operations resources -- Purpose shaped by vision, leadership and ethics -- Purpose emerging from knowledge, technology and innovation -- Purpose delivered through corporate and business objectives -- Developing strategic options - the prescriptive process -- Strategy evaluation and development - the prescriptive process -- Finding the route forward - emergent and prescriptive approaches -- Organisational structure and style and people issues -- Resource allocation, strategic planning and control -- Government, public sector and not-for-profit strategies -- International expansion and globalisation strategy -- Strategy dynamics and entrepreneurial strategy -- Managing strategic change -- Building a cohesive corporate strategy. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.

0273701789

B7615280

2005042438


Business planning
Strategic planning.

HD30.28 / .L92 2006

658.4012