Corporate strategy /
Richard Lynch.
- 4th ed.
- xxxii, 830 p. ; 27 cm.
Includes bibliographical references and indexes.
Corporate strategy -- A review of theory and practice -- Analysing the environment - the basics -- Analysing markets, competition and co-operation -- Developing customer-driven strategy -- Analysing resources - the basics -- Analysing human resources -- Analysing financial resources -- Analysing operations resources -- Purpose shaped by vision, leadership and ethics -- Purpose emerging from knowledge, technology and innovation -- Purpose delivered through corporate and business objectives -- Developing strategic options - the prescriptive process -- Strategy evaluation and development - the prescriptive process -- Finding the route forward - emergent and prescriptive approaches -- Organisational structure and style and people issues -- Resource allocation, strategic planning and control -- Government, public sector and not-for-profit strategies -- International expansion and globalisation strategy -- Strategy dynamics and entrepreneurial strategy -- Managing strategic change -- Building a cohesive corporate strategy. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.