TY  - BOOK
AU  - Greenwald,Bruce C.
AU  - Kahn,Judd
TI  - Competition demystified: a radically simpfified approach to business strategy 
SN  - 1591840570
AV  - HD30.28 .G733 2005
U1  - 658.4012 22
PY  - 2005///
CY  - New York
PB  - Portfolio
KW  - Strategic planning
KW  - Business planning
KW  - Competition
N1  - Includes bibliographical references (pages 379-383) and index; Preface --; 1; Strategy, markets, and competition --; 2; Competitive advantages 1 : supply and demand --; 3; Competitive advantages 2 : economies of scale and strategy --; 4; Assessing competitive advantages --; 5; Big where it counts : Wal-Mart, Coors, and local economies of scale --; 6; Niche advantages and the dilemma of growth : Compaq and Apple in the personal computer industry --; 7; Production advantages lost : Compact discs, data switches, and toasters --; 8; Games companies play : a structured approach to competitive strategy : part 1 : The prisoner's dilemma game --; 9; Uncivil cola wars : Coke and Pepsi confront the prisoner's dilemma --; 10; Into the henhouse : Fox becomes a network --; 11; Games companies play : a structured approach to competitive strategy : part 2 : Entry/preemption games --; 12; Fear of not flying : Kiwi enters the airline industry --; 13; No instant gratification : Kodak takes on Polaroid --; 14; Cooperation without incarceration : bigger pies, fairly divided --; 15; Cooperation : the dos and don'ts --; 16; Valuation from a strategic perspective : improving investment decisions --; 17; Corporate development and strategy : mergers and acquisitions, new ventures, and brand extensions --; 17. The; level playing field : flourishing in a competitive environment --; Appendix : Methods for measuring return on resources or investments --; Notes --; Index
ER  -