Competition demystified : a radically simpfified approach to business strategy /
Bruce Greenwald and Judd Kahn.
- xii, 399 pages : illustrations ; 23 cm
Includes bibliographical references (pages 379-383) and index.
Preface -- Strategy, markets, and competition -- Competitive advantages 1 : supply and demand -- Competitive advantages 2 : economies of scale and strategy -- Assessing competitive advantages -- Big where it counts : Wal-Mart, Coors, and local economies of scale -- Niche advantages and the dilemma of growth : Compaq and Apple in the personal computer industry -- Production advantages lost : Compact discs, data switches, and toasters -- Games companies play : a structured approach to competitive strategy : part 1 : The prisoner's dilemma game -- Uncivil cola wars : Coke and Pepsi confront the prisoner's dilemma -- Into the henhouse : Fox becomes a network -- Games companies play : a structured approach to competitive strategy : part 2 : Entry/preemption games -- Fear of not flying : Kiwi enters the airline industry -- 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. No instant gratification : Kodak takes on Polaroid -- Cooperation without incarceration : bigger pies, fairly divided -- Cooperation : the dos and don'ts -- Valuation from a strategic perspective : improving investment decisions -- Corporate development and strategy : mergers and acquisitions, new ventures, and brand extensions -- level playing field : flourishing in a competitive environment -- Appendix : Methods for measuring return on resources or investments -- Notes -- Index. 13. 14. 15. 16. 17. 17. The