TY  - BOOK
AU  - Nankervis,Alan R.
TI  - Managing services
SN  - 0521606519
AV  - HD9980.5 .M3445 2005
U1  - 658.00994 22
PY  - 2005///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Management science
KW  - Australia
N1  - Includes bibliographical references and index; 1; Services and their management --; 2; The services environment --; 3; Stakeholders and their influence on services --; 4; Managing strategy in services --; 5; Marketing management in services --; 6; Strategic operations management in services --; 7; Financial management in services --; 8; Human resource management in services --; 9; From managing 'service' to integrated services management
N2  - "This book explores the strategic management of services through an integrated Services Management Model which links operational, marketing, financial and human resource management functions within a broad and diverse collection of international, regional and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia-Pacific and Australasian regions."--BOOK JACKET
ER  -