Siegel, Michael,  M.D., <br/><br/>
Marketing public health :  strategies to promote social change / 
Michael Siegel, Lynne Doner. 
 - xvii, 530 pages :  illustrations ;  24 cm 
<br/><br/> Originally published by Aspen Publishers, c1998. 
<br/><br/>Includes bibliographical references (pages 504-505) and index. 
<br/><br/>Emerging threats to the public's health: the need for social change -- Marketing social change: a challenge for the public health practitioner -- Marketing social change: an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health: a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Marketing public health programs and policies: a case study -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners -- Mass communication: design and implementation issues -- Pretesting messages and materials -- Monitoring and refining implementation: process evaluation tools -- Issues in outcome evaluation -- Epilogue: What does the future hold? 
<br/><br/><label>ISBN: </label>0763726516 9780763726515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public health--Marketing
<br/><br/><label>Dewey Class. No.: </label>362.10688