Nichols, David,  1967- <br/><br/>
Brands & gaming :  the computer gaming phenomenon and its impact on brands and businesses / 
 Brands and gaming 
David Nichols [and others]. 
 - vii, 168 pages :  illustrations ;  25 cm 
<br/><br/> Includes index. 
<br/><br/> Are you ready to play? : the global gaming phenomenon --  Scoping the map : gaming today --  Target identified ... deploy weapons : brands in the gaming arena --  All work and no play? : culture and gaming --  Behind the avatar : who plays games? --  Hankook Igyora! : the future of gaming --  Morphing giants : how the gaming industry will evolve --  Press "start" to play : leveraging gaming for your brand --  Brands and gaming : FAQs --  Gaming genres --  Main games publishers --  Glossary of gaming terms --  Added value --  B.I.G. (brands in gaming).  1.  2.  3.  4.  5.  6.  7.  8.  9.  App. 1.  App. 2.  App. 3. 
<br/><br/><label>ISBN: </label>1403998973 9781403998972 
<br/><br/><label>LCCN: </label>2005056591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic games industry<br/>Computer games<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HD9993.E452  / B73 2006 
<br/><br/><label>Dewey Class. No.: </label>794.80688