TY  - BOOK
AU  - Arvidsson,Adam
TI  - Brands: meaning and value in media culture 
SN  - 0415347165
AV  - HD69.B7 A78 2005
U1  - 658.827 22
PY  - 2006///
CY  - London, New York
PB  - Routledge
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Internet marketing
N1  - Includes bibliographical references and index; Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital
N2  - "Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential reading for students and researchers in sociology of media, cultural studies, advertising and consumer studies, and marketing."--Jacket
ER  -