TY  - BOOK
AU  - Alperstein,Neil M.
TI  - Advertising in everyday life
T2  - The Hampton Press communication series. Popular culture
SN  - 1572735120
AV  - HF5823 .A754 2003
U1  - 659.1042 21
PY  - 2003///
CY  - Cresskill, N.J.
PB  - Hampton Press
KW  - Advertising
N1  - Includes bibliographical references and index; 1; Advertising as a Social Practice --; 2; The Carnivalesque, Advertising Magic and Games We Play --; 3; Thinking About Advertising: Making, Unmaking, and Remaking Meaning --; 4; Dreaming, Dream Sharing, and Advertising --; 5; The Imaginary Social World and Use of Media Figures in Advertising --; 6; Social Discourse and Advertising as a Social Practice --; 7; The Cultural Significance of Advertising --; 8; A Route Through the Paradoxes of Advertising in Everyday Life
N2  - "1,500 or so advertisements are paraded in front of our eyes each day. We as consumers develop tactics to deal with the overwhelming nature of the "big sell." Such tactics of engagement and avoidance become part of our routine social practices. The nature of that engagement or avoidance with advertising is the centerpiece of this book as it aims to further our understanding of the work advertising does in American culture and the work we do with it."--BOOK JACKET
ER  -