TY  - BOOK
AU  - West,Darrell M.
TI  - Air wars: television advertising in election campaigns, 1952-2004 
SN  - 1568029330
AV  - JF2112.A4 W47 2005
U1  - 324.73097309045 22
PY  - 2005///
CY  - Washington, D.C.
PB  - CQ Press
KW  - Advertising, Political
KW  - United States
KW  - Television in politics
KW  - Political campaigns
KW  - Politics and government
KW  - 1945-1989
KW  - 1989-
N1  - Includes bibliographical references (pages 187-211) and index; Television advertising in election campaigns : a history in pictures --; 1; Overview of ads --; 2; Buying air time --; 3; Ad messages --; 4; Media coverage of ads --; 5; Learning about the candidates --; 6; Setting the agenda --; 7; Priming and defusing --; 8; Playing the blame game --; 9; Ads in congressional elections --; 10; Advertising and democratic elections --; App; Memorable ads, 1984-2004
ER  -