West, Darrell M.,  1954- <br/><br/>
Air wars :  television advertising in election campaigns, 1952-2004 / 
Darrell M. West. 
 - Fourth edition. 
 - xiv, 226 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references (pages 187-211) and index. 
<br/><br/> Television advertising in election campaigns : a history in pictures --  Overview of ads --  Buying air time --  Ad messages --  Media coverage of ads --  Learning about the candidates --  Setting the agenda --  Priming and defusing --  Playing the blame game --  Ads in congressional elections --  Advertising and democratic elections --  Memorable ads, 1984-2004.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  App. 
<br/><br/><label>ISBN: </label>1568029330 9781568029337 
<br/><br/><label>LCCN: </label>2005002080 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Political--United States<br/>Television in politics--United States<br/>Political campaigns--United States
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Politics and government--1945-1989<br/>United States--Politics and government--1989-
<br/><br/><label>LC Class. No.: </label>JF2112.A4  / W47 2005 
<br/><br/><label>Dewey Class. No.: </label>324.73097309045