TY  - BOOK
AU  - Antonides,Gerrit
AU  - Raaij,W.Fred van
TI  - Cases in consumer behaviour
SN  - 0471987816
AV  - HF5415.33.E85 C37 1999
U1  - 658.8342 21
PY  - 1999///]
CY  - Chichester, New York
PB  - J. Wiley
KW  - Consumer behavior
KW  - Europe
KW  - Case studies
KW  - Consumers
N1  - Includes bibliographical references; About the editors --; The authors --; Introduction --; 1; Hold me, thrill me, taste me, love me --; 2; Yarner Water --; 3; The Body Shop: societal values in the store --; 4; Attitudes towards recycling of household waste --; 5; The case of the model railway purchase --; 6; But marriage means sharing - doesn't it...? --; 7; 'No one buys no name trainers...' --; 8; I'm in control --; 9; Product placement --; 10; Advertising with power or suspicion? --; 11; Food shopping styles in Hungary --; 12; Hurry - only whilst stocks last...? --; 13; Consumer borrowing decisions --; 14; A single currency for Europe - the euro --; 15; Age-lite --; 16; Dissatisfied with doing the dishes --; 17; The behaviour of the young towards luxury products --; 18; Pasta in Europe --; 19; Andrex comes out of the closet --; 20; Consumers' evaluations of products labelled 'Made in Europe'
N2  - "Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:; The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary; The cases reflect the consumer perspective on marketing problems; Each case presents a practical problem in the consumer area and poses questions for the reader.An Instructor's Manual is available from the publisher for lecturers using the casebook."--Publisher description
UR  - http://www.loc.gov/catdir/bios/wiley041/98054170.html
ER  -