Cases in consumer behaviour / 
edited by Gerrit Antonides and W. Fred van Raaij. 
 - x, 170 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/> About the editors --  The authors --  Introduction --  Hold me, thrill me, taste me, love me --  Yarner Water --  The Body Shop: societal values in the store --  Attitudes towards recycling of household waste --  The case of the model railway purchase --  But marriage means sharing - doesn't it...? --  'No one buys no name trainers...' --  I'm in control --  Product placement --  Advertising with power or suspicion? --  Food shopping styles in Hungary --  Hurry - only whilst stocks last...? --  Consumer borrowing decisions --  A single currency for Europe - the euro --  Age-lite --  Dissatisfied with doing the dishes --  The behaviour of the young towards luxury products --  Pasta in Europe --  Andrex comes out of the closet --  Consumers' evaluations of products labelled 'Made in Europe'.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15.  16.  17.  18.  19.  20. 
<br/><br/> "Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:; The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary; The cases reflect the consumer perspective on marketing problems; Each case presents a practical problem in the consumer area and poses questions for the reader.An Instructor's Manual is available from the publisher for lecturers using the casebook."--Publisher description. 
<br/><br/><label>ISBN: </label>0471987816 9780471987819 
<br/><br/><label>LCCN: </label>98054170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Europe--Case studies<br/>Consumers--Europe--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.33.E85  / C37 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8342