Frontrunners or copycats / 
Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen, editors. 
 - First edition. 
 - 172 pages :  illustrations ;  23 cm 
<br/><br/> Most of the chapters consist of rewritten and updated presentations from the seminar on 'Children and Adolescents in relation to consumption and new media', organized by the Center for Marketing Communication at the Copenhagen Business School in September 2003. Cf. Preface. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Introduction : frontrunners or copycats? --  Understanding and theorizing modern childhood in Denmark : tendencies and challenges /  Children as innovators and opinion leaders /  Children, TV advertising and the law - internal and external perspectives /  Young people and consumption : commonalities and differences in the construction of identities /  Children and promotion : the role of advertising and marketing in innovation /  Children and adolescents' use of the Internet - with focus on tweens /  The invention of the child consumer : what is at stake for marketing practice and research? /  Children as change agents in the pursuit of the competencies of the future /  Jan Kampmann --  Flemming Hansen and Morten Hallum Hansen --  Lena Olsen --  Ann Phoenix --  Brian Young --  Birgitte Tufte and Jeanette Rasmussen --  Valerie-Ines de la Ville --  Anne Flemmert Jensen.  1.  2.  3.  4.  5.  6.  7.  8. 
<br/><br/> "Frontrunners or Copycats? presents various perspectives on children, adolescents, consumption and media. Most of the articles in the book are edited papers from an International Seminar held last year at The Copenhagen Business School." "The articles are based on recent studies in the field of children/young people and consumption. Children and young people may be defined as innovators or trendsetters regarding new media and consumption. Or they may - on the contrary - be defined as vulnerable creatures who need protection. For quite some time this has been a topic for discussion among different groups such as educators, parents, marketers, researchers and others. The discussion is central when it comes to research. Some researchers consider the child as vulnerable, as a "social becoming" whereas others have the perception that the child is competent i.e. is a "social being."" "The overall objective of this book is to give a broad variety of perspectives in relation to this important debate. For this purpose the articles cover historical perspectives on childhood, the concept of innovators, legal, generational and advertising perspectives and facts about children's and adolescents' use of new media such as the Internet and their role as consumers in today's consumer society." "The book addresses itself to researchers, teachers, marketers, parents, students and others who want to be informed about the latest research within the above mentioned area."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>8763001357 9788763001359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers--Congresses<br/>Young consumers--Congresses<br/>Children--Economic conditions--Congresses<br/>Teenagers--Economic conditions--Congresses<br/>Advertising and children--Congresses<br/>Advertising and youth--Congresses
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .F76 2005 
<br/><br/><label>Dewey Class. No.: </label>305.231