Bruner, Gordon C.,  1954- <br/><br/>
Marketing scales handbook :  a compilation of multi-item measures.  Volume IV / 
Gordon C. Bruner II, Paul J. Hensel. 
 - xxii, 842 pages ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1587992051 9781587992056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods--Handbooks, manuals, etc.<br/>Scaling (Social sciences)--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.830727