TY  - BOOK
TI  - Superbrands: an insight into many of Australia's most trusted brands
SN  - 0957700024
U1  - 658.8270994 22
PY  - 2004///
CY  - Ingleside, N.S.W.
PB  - Superbrands
KW  - Advertising
KW  - Brand name products
KW  - Australia
N1  - Foreword -- The Superbrands Council -- ABC -- AGL -- American Express -- Ansell -- Arnott's -- Australia Post -- Best Western -- Better Homes and Gardens -- Black & Decker -- Braun -- Cadbury -- Cottee's -- Cricket Australia -- Crown Lager -- Domino's -- Dulux -- Duracell -- Electrolux -- Energizer -- Energy Australia -- Extra -- Freedom Furniture -- Gatorade -- Gillette -- Gloria Jean's -- Hills -- Honda -- L.J. Hooker -- Jurlique -- Kraft -- Macquarie University -- McDonald's -- Milo -- Mitre 10 -- Optus -- Oral-B -- Pedigree -- Pepsi -- Post-it -- Pura Milk -- Qantas -- RAMS -- Reflex -- Royal Doulton -- The Salvation Army -- Schick -- Schweppes -- Seven -- Sony Ericsson -- Soul Pattinson Chemist -- SunRice -- Telstra -- TIME -- Toyota -- Trading Post -- Twentieth Century Fox -- Valvoline -- Vegemite -- Video Ezy -- Vittoria Coffee -- Vodafone -- Whiskas -- White Pages -- Woolworths -- Yellow Pages -- Yoplait
N2  - This book explores the history, development and achievements of many of the strongest brands in Australia and the world, augmented by the expert insights of the Superbrands Council - some of the most respected people in the Australian media and communication industries
ER  -