TY  - BOOK
AU  - Cashmore,Ernest
TI  - Making sense of sports
SN  - 0415348544
AV  - GV706.5 .C38 2005
U1  - 306.483 22
PY  - 2005///]
CY  - London, New York
PB  - Routledge
KW  - Sports
KW  - Social aspects
N1  - Includes bibliographical references and index; 1; Introduction : why competition excites us --; 2; Naturals : how evolution, culture, and our genes shape us --; 3; Built for action : what the human body is made of and how it works --; 4; Animal origins : how history turned hunter-gatherers into champions --; Burning question : how old are sports? --; 5; The hunt for reasons : how theories help us understand sports --; 6; In the mind : what makes winners win and losers lose --; 7; Sports emasculated : why women had to break rules to get into sports --; Burning question : why don't more gay athletes come out? --; 8; Control of the body : how science, sex, and cyborgs affect sports --; 9; Behind on points : why black athletes are symbols of failure --; 10; Champs and cheats : why attempts to eliminate drugs might prove futile --; Burning question : do cheats epitomize today's sports better than fair players? --; 11; Not for the fainthearted : where violence in sports comes from --; 12; Representing the challenge : how art has influenced our appreciation of sports --; 13; A match made in heaven : why television and sports are inseparable --; Burning question : why do we like to bet on sports? --; 14; At the business end : how Rupert Murdoch became the most powerful man in sports --; 15; The [actual symbol not reproducible] that conquered the world : why Nike was a key player in the globalization of sports --; 16; Buying into celebrity culture : how athletes jumped onto the A-list --; Burning question : is being left-handed an advantage in sports? --; 17; Same rules, different game : why politics has always been a factor in international sports --; 18; Tomorrow's game : what an ultra-human future might bring
N2  - This book looks at sport not just as recreation, but as an integral part of contemporary culture, with connections to industry, commerce and politics. It explores the history and theories of sport, and touches on more controversial issues
ER  -