TY - BOOK AU - Calloway,Joe TI - Indispensable: how to become the company that your customers can't live without SN - 0471703087 AV - HF5415.525 .C35 2005 U1 - 658.8343 22 PY - 2005///] CY - Hoboken, N.J. PB - J. Wiley KW - Customer loyalty KW - Case studies N1 - 1; The default choice --; 2; The five drivers --; 3; Case study : deluxe --; 4; Back to the six new basics --; 5; Case study : W hotels --; 6; Create community --; 7; Case study : Gitomer --; 8; Obvious but often overlooked --; 9; Right place - right time --; 10; Case study : the pancake pantry --; 11; Big picture outcome --; 12; Twenty-eight indispensable lessons --; 13; Case study : Pinnacle financial partners --; 14; Repeatable process --; 15; Stop apologizing - start doing your job --; 16; Case study : LawTalk --; 17; The customer decides ER -