Haig, Matt <br/><br/>
Brand failures :  the truth about the 100 biggest branding mistakes of all time / 
Matt Haig. 
 - xii, 260 p. ;  22 cm. 
<br/><br/> Originally published: 2003. 
<br/><br/>Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands. 
<br/><br/><label>ISBN: </label>0749444339 (pbk.) :  £9.99 
<br/><br/><label>Standard No.: </label>X8317542 
<br/><br/><label>Nat. Bib. No.: </label>GBA542089  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827