TY - BOOK AU - White,Roderick TI - Advertising SN - 0077094581 U1 - 659.1 PY - 2000///] CY - London PB - McGraw-Hill KW - Advertising N1 - Previous ed.: 1993; Includes bibliographical references and index; 1; The body of memory --; 2; Writing the family --; 3; "Taking place" : writing the physical world --; 4; Writing the spiritual autobiography --; 5; Gathering the threads of history --; 6; Writing the arts --; 7; Writing the larger world --; 8; The particular challenges of creative nonfiction --; 9; The personal essay --; 10; The lyric essay --; 11; The basics of personal reportage --; 12; The basics of good writing in any form --; 13; The writing process and revision --; 14; The writing group ER -