TY  - BOOK
AU  - Acuff,Dan S.
AU  - Reiher,Robert H.
TI  - Kidnapped: how irresponsible marketers are stealing the minds of your children 
SN  - 1419505033
AV  - HF5415.32 .A246 2005
U1  - 659.1083 22
PY  - 2005///]
CY  - Chicago
PB  - Dearborn Trade Pub.
KW  - Advertising and children
KW  - Violence in mass media
KW  - Child consumers
KW  - United States
N1  - Includes bibliographical references (pages 243-249) and index; Target marketing and children as "sitting ducks" --; How Kidnapped can help --; The crisis point --; Working together to raise healthy children --; 1; The state of the state of being a kid --; 2; Classifying good, neutral, and dangerous products and programs --; 3; The three dimensions of development --; 4; The innocent years : birth to age three --; 5; The impressionable years : ages three to seven --; 6; The "rule-and-role" stage of development : ages 8 to 12 --; 7; Early adolescence : ages 13 to 15 --; 8; Late adolescence : ages 16 to 19 --; 9; A call to action
N2  - "According to the American Psychological Association, young people are the target for more than $12 billion worth of advertising each year. Childhood obesity rates are skyrocketing, and children watch close to 1,000 hours of television every year, nearly 70 percent of which has some sort of sexual content. Almost 80 percent of the video games children play promote violence as a form of casual entertainment." "In Kidnapped, parents and educators discover how to recognize and combat unethical practices, while retailers and marketers learn how to provide healthier and more positive products and programs for our nation's youth."--BOOK JACKET
ER  -