Demographics : a guide to methods and data sources for media, business, and government /
Steve H. Murdock [and others].
- xiv, 193 pages ; 23 cm
Includes bibliographical references (pages 177-183) and index.
Introduction : demographics in the media, business, and government -- Basic concepts, definitions, and geography of demography -- Basic demographic measures and methods -- National sources of demographic and socioeconomic data -- State and local data sources -- General principles of effective communication of demographic and other quantitative data -- Principles for interpreting demographic data and data-based analytical findings -- Examples of the use and misuse of demographic data -- Summary and suggestions for maintaining and expanding your knowledge base. 1. 2. 3. 4. 5. 6. 7. 8. 9.