TY  - BOOK
AU  - Roll,Martin
TI  - Asian brand strategy: how Asia builds strong brands 
SN  - 1403992797
AV  - HD69.B7 R65 2006
U1  - 658.827095 22
PY  - 2006///
CY  - Basingstoke [England], New York
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Asia
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references (pages 243-248) and index; 1; Introduction --; 2; Branding -- the driver of a successful business strategy --; 3; Transforming how we understand Asian cultures and consumers --; 4; Asian country branding --; 5; Celebrity branding in Asia --; 6; Asian brand strategy --; 7; Successful Asian brand cases --; 8; Aspiring Asian brand cases --; 9; 10 steps to build an Asian brand --; 10; Asian brands toward 2020 -- a new confidence in the boardroom --; 11; Conclusion --; App; Interbrand brand valuation --; 1; Introduction --; 2; Branding - the driver of a successful business strategy --; 3; Transforming how we understand Asian cultures and consumers --; 4; Asian country branding --; 5; Celebrity branding in Asia --; 6; Asian brand strategy --; 7; Successful Asian brand cases --; 8; Aspiring Asian brand cases --; 9; 10 steps to build an Asian brand --; 10; Asian brands toward 2020 - a new confidence in the boardroom --; 11; Conclusion --; App; Interbrand brand valuation
N2  - "This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--BOOK JACKET
UR  - http://catdir.loc.gov/catdir/enhancements/fy0662/2005044658-s.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0629/2005044658-b.html
ER  -