TY  - BOOK
AU  - Alreck,Pamela L.
AU  - Settle,Robert B.
TI  - The survey research handbook
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072945486
AV  - HN29 .A46 2004
U1  - 300.723 22
PY  - 2004///]
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Social surveys
KW  - Handbooks, manuals, etc
N1  - Includes index; Pt. 1; Planning and designing the survey --; Ch. 1; Initiating a survey --; Ch. 2; Planning the project --; Ch. 3; Designing the sample --; Pt. 2; Developing survey instruments --; Ch. 4; Composing questions --; Ch. 5; Creating item scales --; Ch. 6; Building questionnaires --; Pt. 3; Collecting and processing data --; Ch. 7; Self-administered surveys --; Ch. 8; Collecting interview data --; Ch. 9; Processing the data --; Pt. 4; Interpreting and reporting results --; Ch. 10; Describing data distributions --; Ch. 11; Measuring item interactions --; Ch. 12; Reporting the information --; App. A; Conducting focus groups --; App. B; Conducting experiments --; App. C; Presenting survey results
N2  - "The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text."--Publisher description
ER  -