TY  - BOOK
AU  - Kotler,Philip
TI  - According to Kotler: the world's foremost authority on marketing answers your questions 
SN  - 0814472958
AV  - HF5415 .K624 2005
U1  - 658.8 22
PY  - 2005///]
CY  - New York
PB  - AMACOM
KW  - Marketing
N1  - Includes index; Pt. 1; Markets and marketing --; Pt. 2; Marketing strategy --; Pt. 3; Marketing tools (the 4Ps) --; Pt. 4; Marketing planning --; Pt. 5; Marketing organization --; Pt. 6; Marketing control --; Pt. 7; Marketing areas of application --; Pt. 8; Marketing excellence
N2  - "According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET
ER  -